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A Dispatch

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November 02, 2005

Scrubbing Random Word Lists

There is a concept in the direct marketing business called "scrubbing." In typical usage, it means that a mailer or telephone marketer compares his or her list of prospects against a list of those who don't want to receive solicitations. "Scrubbing the list" means removing the do-not-whatever names and numbers from the prospect list.

Stupid spammers could also help themselves by scrubbing potentially insulting words from lists used to fill in random placeholders in their messages. Here's how one medz spam announced itself to me today:

Subject: You can save few hundreds every month simpleton

No thanks, jerkface! [a non-random selection]

Posted on November 02, 2005 at 04:14 PM